Instagram Influencer Dataset — Pet

A Instagram (pet influencers) dataset of 169,998 posts from pet influencers, collected by Seungbae Kim and Jinyoung Han (2020). Each record contains post caption text, like count, comment count, video/ad flags, tagged user count, location presence, image dimensions, timestamp, and influencer follower count. The dataset is notable for its subset of 9.7M-post Instagram influencer dataset covering the pet category, with rich per-post engagement signals and influencer-level metadata. Intended for research into influencer marketing analysis, engagement prediction, social media content analysis, and sponsorship detection. This package holds the post metadata (one JSON .info file per post) and influencer lists; the post images, which the authors distribute separately on request, are not included.

#Animal#Caption#Pet#Sponsored post

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Analytics

Content metrics

169,998 records scored · min–maxmean ± 0.675 σ (the interquartile range if the values are roughly normal)mean

like countμ 2.8K ± 9.3K
min 0max 336K
comment countμ 49.842 ± 174.186
min 0max 28.6K
tagged user countμ 2.85 ± 5.394
min 0max 35
has location38.6% true
true 38.6%false 61.4%
follower countμ 76.3K ± 293K
min 1Kmax 4.3M
followee countμ 1.5K ± 1.7K
min 0max 7.5K
post count by userμ 1.3K ± 1.5K
min 127max 18.7K
widthμ 1.1K ± 98.38
min 320max 1.1K
heightμ 1.1K ± 210.1
min 167max 1.4K
12.1
Flesch–Kincaid grade
US school grade level
16.7
Automated readability index
Frequent terms
doglovedogsofinstagramhappydaydogslikeweeklyfluffpuppyusecutetodaynewundtimeichbestwoofcodedogofthedayweekenddogstagramcatsofinstagramdonlittleknowgoodcatpetfriendsbuzzfeedanimalsinstadoggotmomilovemydogdielookbestdogsofigfollowpetsphotolifehomewantcatsyearcheckdog_featureslinkpetsofinstagram
Topic clusters

Topic 0

cat
catsofinstagram
catstagram
instacat
meow
bestmeow
catlover
catoftheday

Topic 1

goldenretriever
doodlesofinstagram
goldendoodle
dailyfluff
doodle
doodletale
goldensofinstagram
goldendoodlesofinstagram

Topic 2

code
use
coupon
collar
bandana
discount
bandit
codes

Topic 3

snow
rain
weather
summer
day
spring
cold
winter

Topic 4

hike
dogsthathike
hikingwithdog
hikingdogsofinstagram
bordercollie
bordercolliesofinstagram
bordercolliesoftheworld
dogsonadventure

Topic 5

christmas
santa
year
merry
new
tree
holiday
list

Topic 6

und
ich
die
das
ist
der
wir
mit

Topic 7

pizza
cheese
food
eat
sauce
snack
dinner
toast

Topic 8

weekend
friday
happy
saturday
plan
hope
fun
long

Topic 9

dog
puppy
dogsofinstagram
lovedog
animal
pet
dogoftheday
instapuppy

Topic 10

vous
pour
les
une
avec
des
que
est

Topic 11

boy
face
look
nose
ear
boop
think
lady
Show all 29 topics

Topic 12

che
non
con
una
sono
cani
gatto
più

Topic 13

sleep
sunday
bed
nap
wake
snooze
snuggle
tired

Topic 14

farm
cow
bunny
calf
bull
easter
milk
dairy

Topic 15

monday
mood
like
feel
wait
week
today
time

Topic 16

husky
siberianhusky
huskiesofinstagram
huskylove
huskygram
huskylife
huskypuppy
huskiesofig

Topic 17

birthday
happy
day
year
cake
valentine
today
happybirthday

Topic 18

giveaway
winner
tag
entry
win
prize
enter
contest

Topic 19

horse
horsesofinstagram
equestrian
equine
magic
quarterhorse
instahorse
equinephotography

Topic 20

food
treat
free
natural
review
ingredient
chewyinfluencer
product

Topic 21

que
para
por
chowchow
los
uma
pra
con

Topic 22

dachshund
dachshundsofinstagram
dachshundappreciation
dachshundsunite
sausagedogcentral
dachshundoftheday
doxie
dachshundofinstagram

Topic 23

チワワ
chihuahua
instachihuahua
lovedog
ふわもこ部
ilovemydog
dogstagram
dog

Topic 24

australianshepherd
aussiesdoingthing
australianshepherdworld
aussie
australianshepherdsofinstagram
miniaussie
wigglebutt
instaaussie

Topic 25

mom
mother
mum
dad
day
mommy
momma
happy

Topic 26

chihuahua
chihuahualover
chihuahualove
chihuahuasofinstagram
chihuahuas
koira
チワワ
instachihuahua

Topic 27

instagram
twitter
arthur
snapchat
facebook
update
follow
youtube

Topic 28

life
feel
love
thing
people
time
illness
mental
Top hashtags
#dogsofinstagram20.5K
#dog14.9K
#weeklyfluff14.6K
#puppy11.1K
#bestwoof10.1K
#dogs9.9K
#dogoftheday9.3K
#cute9.2K
#dogstagram9K
#catsofinstagram8.9K
#instadog7.3K
#ilovemydog6.8K
#buzzfeedanimals6.7K
#dogsofig6.3K
#love6.2K
#petsofinstagram5.9K
#dog_features5.7K
#dogsofinstaworld5.5K
#dailybarker5.5K
#ad5.4K
Top emoji
🐾18.1K
🐶11.9K
🔺10.5K
😍9.8K
😂9.7K
🏻8.8K
🏼7.2K
💕6.9K
💙4.9K
🎉4.2K
🙈3.9K
😊3.7K
📸3.4K
😘3.3K
🎄3.1K

Sampled: text metrics from 50K of 170K records; topic model from 20K.

Record

Catalog key
instagram-influencer-pet
Authors
Kim, Seungbae; Han, Jinyoung
Year
2020
Source paper
Instagram Influencer Dataset
License
Academic research use only (LicenseRef-Research-Only)
Records
169,998
Text corpus
post text
Languages
en
Collected
2018-2020 (2010s, 2020s)
Region
Global (inferred: the platform is used worldwide)

Provenance

Originally published at
https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset link checked
Hosted copy
Mirrored on echo.directory on 2026-10-21, 37.2 GB across 20 files. Checksums in MANIFEST.json.

How to cite

BibTeX

@misc{echo2026,
  title  = {ECHO: Exploratory Compendium of Humanity Online},
  author = {Switzer, Braden and Zafarani, Reza},
  year   = {2026},
  url    = {https://echo.directory},
  note   = {Syracuse University}
}

@misc{kim2020instagram,
  title        = {Instagram Influencer Dataset},
  author       = {Kim, Seungbae and Han, Jinyoung},
  year         = {2020},
  howpublished = {\url{https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset}}
}

APA

Switzer, B., & Zafarani, R. (2026). ECHO: Exploratory Compendium of Humanity Online [Data repository]. Syracuse University. https://echo.directory

Kim, S., & Han, J. (2020). Instagram Influencer Dataset — Pet [Data set]. https://instagram-influencer-pet.echo.directory/

MLA

Switzer, Braden, and Reza Zafarani. ECHO: Exploratory Compendium of Humanity Online. Syracuse University, 2026, echo.directory.

Kim, Seungbae, and Jinyoung Han. Instagram Influencer Dataset — Pet. 2020, instagram-influencer-pet.echo.directory/.

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